We believe that everyone is unique and have their own special story to tell.
We are passionate designers who are here to help you tell that story to the world in a clean, simple and beautifully designed way. We are not simply about providing a solution service, we are also about support and making you and your story a success when you work with us.
We can interpret your design requirements and goals both quickly and efficiently. We also value the importance of deadlines, so your designs will always be delivered on time. Feel free to browse through some samples of our work above or view more of our work by categories below.Know more about us
“If you're going to climb the highest mountain, would it matter to you if nobody ever knew about it?”Tell us the truth
Our motto and philosophy here at 12ONE21 Design has always been "keep it simple", that's why our company slogan is "Design via Simplicity."
We specialise in web design, user interface and user experience design, front-end web & app development, branding and identity design and unique concepts and illustration service. We truly believe in user experience as the most important factor in a product. This belief in functionality, intuitiveness and simplicity is reflected in our designs, as we want to tell your story in a beautiful and a user-friendly manner while never losing sight of your needs and making the whole journey in working together an enjoyable and satisfying experience.
12ONE21 Design is a boutique freelance web design, graphic design and illustration studio. Founded in July 2000, it's established and run by Melbourne based designer and illustrator, Gary Lau. Gary is a graduate in Master of Design (Multimedia Design) and is also a self-taught user interface designer, front-end developer, graphic designer and illustrator. Having over 8 years of industry experience, Gary has designed and worked with global advertising agencies, corporate B2B in-house marketing teams, and provided art direction and consultancy with independent artists and studios.
Gary is also a husband and a father of two, so he doesn't really have any spare time. But if he did, he would like to spend it reading and collecting comic books, playing video games, watching movies and animation and think up stories about time travel, ninjas and giant robots. He has produced and self-published his own comic book series called, Knight-Edge.
While 12ONE21 Design studio is based in Melbourne, Australia, we service clients varying from individuals to global international companies. No job is too small or too large for us, as we see every job as an opportunity for us to learn new experiences, work with different and interesting people and develop & refine our skills.
If you're looking for a design service that's efficient and consistently of high quality:
Designer. Illustrator. Husband. Father. Time Traveller. Giant Robot Lover.
“We cannot solve our problems with the same thinking we used when we created them.”
"It is better to fail in originality than to succeed in imitation."
"Do not do unto others as you expect they should do unto you. Their tastes may not be the same."
We are always working hard so we can show more of our folio and amazing projects. Sometimes we have to wait for NDAs to expire or permissions to display to be approved by our clients. Watch this space for more work soon.
We are always learning, and always improving. Here's a sneak preview of our portfolio section where you can filter and preview our work by categories. We are also thinking of adding a "Clients" section and many more features to come.